ONE KEY REASON IS THAT THE SOA VALUE PROPOSITION IS FUNDAMENTALLY UNIMPORTANT TO BUSINESS PEOPLE. IT€™S JUST ANOTHER WAY TO IMPLEMENT AN APPLICATION.
GIVE BUSINESS PEOPLE A REASON TO CARE ABOUT SOA€”GIVE THEM BPM. IT GIVES MANY BUSINESSES AN APPROACH THAT BALANCES THE ARCHITECTURAL BENEFITS OF SOA AGAINST THE CULTURAL SHIFT THAT BUSINESS PEOPLE ARE DEMANDING.